About Discover San Diego

The Local Who Won't Stop Exploring

I'm Scott — a tech professional who has called San Diego home since 1995. What started as weekend beach runs and taco crawls turned into an obsession with knowing every neighborhood, every hidden surf break, and every hole-in-the-wall that locals swear by. After 40+ countries of travel, I still think San Diego is the most underrated city in America. This is how nearly 30 years of living in America's Finest City became the guide I wished existed.

Scott · San Diego resident since 1995 · Tech Professional by Day

I've always been the person who plans the trip — the one mapping out routes, finding the restaurant nobody's heard of yet, figuring out where to park so you're not circling for 30 minutes. I put down roots in San Diego in 1995 and never left. I thought I'd settle into a routine. Instead, I discovered a city that keeps revealing new layers the longer you live here.

I watched North Park transform from a sleepy neighborhood into a craft beer capital. I've seen the Gaslamp evolve, Pacific Beach stay forever young, and La Jolla remain timeless. I've surfed (badly) at Tourmaline, eaten my weight in carne asada fries from every shop that claims to make the best ones, and driven the coast from Imperial Beach to Oceanside more times than I can count. I've watched the craft beer scene go from a handful of breweries to 150+.

I'm not a travel blogger. I have a regular tech day job. But San Diego keeps surprising me, and I finally decided to put everything I've learned into something useful — a site with real local knowledge, honest prices, neighborhood-level detail, and an AI trip planner that builds itineraries from someone who actually lives here. Not a weekend visitor's highlight reel. A real guide from someone who calls this place home.

Every recommendation on this site comes from personal experience. I've paid the parking meters, waited in the lines, dealt with the summer crowds, and found the spots where locals actually go. This is the San Diego guide built from nearly 30 years of actually living here.

My Story

Home Since 1995

1995
Putting Down Roots

Made San Diego home. The weather, the pace, the ocean — it clicked immediately. Nearly 30 years later, I'm still here and still finding new things to love about this city.

2010–13
Discovering the Neighborhoods

Pacific Beach weekends, North Park dinners, Gaslamp nights, La Jolla sunsets. Each neighborhood felt like a different city. I started keeping notes — the best parking, the hidden patios, the places tourists miss. The obsession had begun.

2014–17
The Craft Beer Boom

San Diego went from "good beer town" to the craft beer capital of America. I watched breweries pop up in every neighborhood — North Park, Miramar, Barrio Logan. I visited them all. The brewery crawl became my version of a pub crawl, and I mapped every one.

2018–23
Going Deeper

Exploring beyond the tourist trail — Encinitas surf culture, Coronado's quieter side, Old Town's real history, Ocean Beach's stubborn authenticity. 40+ countries of international travel, but San Diego always felt like the best-kept secret. The idea for a proper local guide started taking shape.

2024–25
Discover San Diego Launches

The guide I always wished existed finally becomes real — neighborhood-level detail, honest recommendations, an AI trip planner, and the perspective of someone who actually lives here. Not recycled content from a weekend visit. A real guide built by a local who won't stop exploring.

Meet the Team

The People Behind the Pages

Scott
Scott
Founder · Writer · Local Expert · The Insider Perspective

Perfect weather, surf breaks, and the best burritos in California.

Tech professional by day, San Diego local by every other waking moment. Has called San Diego home since 1995 — nearly 30 years and counting. Has explored every neighborhood from Imperial Beach to Oceanside, mapped the craft beer scene from its early days to 150+ breweries, and eaten at more taco shops than any reasonable person should admit. 40+ countries of international travel, but San Diego is home. Enjoys the trip planning almost as much as the exploring itself.

1995
San Diego resident
50+
Neighborhoods explored
Local
Not a tourist
Jenice
Jenice
Cultural Explorer · Food Guide

Born in the Philippines and based right here in San Diego. Cultural explorer who brings warmth, personal storytelling, and deep food knowledge to Discover San Diego. The one who knows which taco shop in Barrio Logan is worth the extra ten minutes, finds the hidden garden patio that isn't on any app, and brings the personal perspective of someone who actually lives here and loves it.

SD
Based in San Diego
40+
Countries traveled
Food
Tacos to fine dining
Our Promise

What You'll Never Find Here

Discover San Diego exists because I got tired of travel content that's secretly a sponsored hotel review or a press trip recap dressed up as honest advice. Every "Top 10" list reads the same because nobody writing them actually lives here. I've lived here since 1995 — nearly 30 years of knowing what's real and what's tourist bait.

0
Sponsored posts
ever
0
Press trips or
free hotel stays
1995
San Diego
home since
100%
Real prices &
local knowledge
If I recommend it, I've been there — probably dozens of times. If I list a price, I've paid it. If I tell you to skip something, I've wasted my own money there first. This is a truthful, local-first site — and I want you to experience San Diego the way I do.
What I'm Building

More Than a Travel Blog

Discover San Diego isn't a collection of "Top 10" listicles written by someone who visited for a weekend. It's a living resource built on nearly 30 years of actually living here — local knowledge, neighborhood-level detail, and technology that helps you plan a better trip. Here's what makes it different:

  • 🏘️ Neighborhood guides with real insider detail — not just "visit the Gaslamp," but where to park, eat, and what to skip
  • 🤖 An AI trip planner that builds custom itineraries with real prices, not hallucinated estimates
  • 🍺 Craft beer and food guides from someone who's mapped the scene since before it was famous
  • 🏖️ Beach and outdoor guides — every beach from Coronado to Carlsbad, with honest pros and cons
🏘️
Neighborhood Guides
Deep dives into each neighborhood — not surface-level overviews, but street-level detail with real logistics and local tips.
🍺
Craft Beer Tours
Self-guided brewery crawls through North Park, Miramar, and beyond — with tasting notes and walkability ratings.
🗺️
AI Trip Planner
Describe your dream SD trip and get a custom day-by-day itinerary built by someone who actually lives here.
🏖️
Beach Guide
Every beach ranked with honest pros, cons, parking info, and crowd levels — from a local who's been to all of them.