San Diego Through Local Eyes

I'm Scott — 25 years in San Diego. These are the neighborhoods I know, the restaurants I actually eat at, and the beaches I keep coming back to.

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25 Years in SD
30+ Neighborhoods
100% Local Knowledge

In-Depth Guides

Every price verified. Every restaurant visited. Every tip from personal experience.

What Makes This Different

Not a tourist. Not a travel blogger passing through. A local who's lived it.

25 Years Deep

"I've watched neighborhoods transform"

From North Park's craft beer explosion to the Gaslamp's evolution. I know what's genuinely worth your time and what's tourist bait.

Real Prices

"Every price is one I paid"

Parking at La Jolla Cove, happy hour at a North Park brewery, tacos in Barrio Logan. I verify every number.

No Sponsored Content

"No comps, no partnerships"

I pay full price and tell you what I actually think. The good, the overrated, and the hidden gems.

Explore by Interest

Beach guides, craft beer maps, neighborhood food tours, and outdoor adventures.

Start Planning

Get our free San Diego guide — neighborhood breakdowns, parking tips, and local favorites.